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Thriving in Uncertain Times: Technology’s Role in Small Business Resiliency

By Erin Hatfield

We talk quite a bit about preparing for crises – both professionally and personally. We set aside rainy-day funds, develop disaster recovery plans, get insurance. But even the best laid plans can sometimes go awry. *Looks back pointedly at the past two years.* 

While we don’t have control over what life brings us, we can control how we react when adversity rears its head. As small businesses, the ability to quickly adapt to changing circumstances can mean the difference between sinking or swimming when disaster strikes. And few things can help differentiate small businesses’ resiliency and ability to adapt and recover than the right technology. 

Technology – The Great Differentiator 
If it wasn’t apparent prior, COVID made it abundantly clear just how critical a role technology plays in the day-to-day operations for small businesses. At the onset of the pandemic, the right video conferencing, team collaboration, and cybersecurity tools made it even easier for small businesses to shift – practically overnight – to remote work. The same solutions that make office work a breeze made working from kitchen tables and guest bedrooms easy, too. 

Now that you have that technology in place, it can help you prepare for the next “what if” and even grow with you as your company’s needs shift. Whether you’re in manufacturing, finance, or retail, the investment in technology can distance you from the competition, keep customers happy, and diminish downtime.

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